Archive for February, 2009

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Is your writing “Old Style” or “New Skool”?

16 February, 2009

The Urban Dictionary defines “New Skool” as anything fresh and new that threatens the established way of thinking or doing. It’s the opposite of “Old School,” and can apply to your writing as much as how you dance, dress, or the music you enjoy.

I’m not talking about gettin’-jiggy-wit-da-homeboys language, but about a fresh style of writing that works best in modern business.

A quick guide to “New Skool”

NO: Long, complex sentences    YES: Simple and concise
NO: “Big word” syndrome    YES: Plain English
NO: It’s all about you (the writer)    YES: It’s all about them (the reader)
NO: Intro to conclusion    YES: Conclusion first, then fill in the the gaps
NO: Write to demonstrate intellect    YES: Write to solve a reader’s problem

Like to change your habits? Consider our public or in-house writing masterclasses.

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Use the downturn to your advantage

10 February, 2009

While this blog is all about helping you write better, the underlying purpose of that is to help you and your business DO better.

So with that in mind, I thought you’d appreciate this article, from the latest Harvard Business Review.

It has some sound advice on not only surviving the downturn, but thriving in it. It’s only available for free during Feb. 2009, so jump to it: http://hbr.harvardbusiness.org/2009/02/seize-advantage-in-a-downturn/ar/1