Archive for May, 2009

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Distractions make you dumb

27 May, 2009

Did you know your IQ drops when you’re distracted?

In 80 clinical trials, Dr. Glenn Wilson, a psychiatrist at King’s College London University, found the IQ of those who tried to juggle messages and work fell by 10 points — the equivalent to missing a whole night’s sleep, and more than double the 4-point fall seen after smoking pot.

So if you’re constantly interrupted while writing something important, watch out — your end result will be AS IF it was written by someone about 10% dumber. Not a good look.

Here’s how some companies around the world minimise distractions. Some rely on setting up guidelines and getting agreement in advance (including agreeing not to use the method 10 hours a day!).

Technology

  • Turn off phones; let callers leave messages. Explain in your voicemail message that you’ll get back to them by X time.
  • Turn off email, or at least the audible and visible notifications of new emails. (To do that, do the opposite of what you read here: http://office.microsoft.com/en-us/outlook/HP052428161033.aspx)
  • Set up an email autoresponder that reassures senders you got their email, and will respond by X time.

People

  • Give all staff a sign they can display when they don’t want to be interrupted (e.g. “Please don’t disturb”), or a red “thinking” cap that, if worn, shows they’re trying to focus.
  • Tell team members they’re not to interrupt anyone wearing earphones (e.g. iPods).
  • Ask your team not to interrupt you for a certain period every day, say, from 8-9 a.m.
  • Go into work early, stay late, or work from home or a café.

You

  • Unclutter your desk so you’re not tempted to start multitasking.
  • Close distracting apps, like Facebook and Twitter.
  • Set mini goals and rewards, e.g. to write at least a page before stopping for a coffee.

More?

What works for you? Please share your wisdom with the rest of us in the comments below. We’d love to be distracted by it…

  • Close distracting apps, like Facebook and Twitter.
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Using Google to write right

12 May, 2009

Believe it or not, Google can improve your writing.

A trainee on one of my courses asked me a tricky question recently: Should an apostrophe be used in this phrase or not?

“one night’s accommodation”

i.e. does the night “own” the accommodation?

What if it was plural, as in “five nights accommodation”?

Do you know the answer? If you aren’t sure, and want to do a quick ‘n’ dirty check, try Google.

The trick
Just Google both options, using inverted commas (” “) around your search phrase, to see which gets the highest results. So you’d first search for “one nights accommodation” (26,000 hits), then “one night’s accommodation” (114,000 hits). Clearly the latter is the most used version, and, as it happens, is correct.

But now try the plural version: “five nights accommodation” (8,000 hits) vs. “five night’s accommodation” (112 hits). Again, a resounding win for the former, this time without the apostrophe. And it’s correct. [Source: Aust. Govt Style Manual, 6th edition.]

The exception
The only caveat is that the number of Google hits must be wildly different. If similar, don’t trust them; look it up elsewhere. For example, “two night’s accommodation” yields 64,000 hits, while “two nights accommodation” gets fewer hits, 61,000, yet is correct.

This method isn’t foolproof (because a lot of fools write badly on the Web), but it is a quick way to double check your hunch. And if American vs. British spellings cause problems, use the country-specific version of Google, e.g. www.google.co.uk.

Got any other tips you’d like to share? Comment away!