Believe it or not, Google can improve your writing.
A trainee on one of my courses asked me a tricky question recently: Should an apostrophe be used in this phrase or not?
“one night’s accommodation”
i.e. does the night “own” the accommodation?
What if it was plural, as in “five nights accommodation”?
Do you know the answer? If you aren’t sure, and want to do a quick ‘n’ dirty check, try Google.
The trick
Just Google both options, using inverted commas (” “) around your search phrase, to see which gets the highest results. So you’d first search for “one nights accommodation” (26,000 hits), then “one night’s accommodation” (114,000 hits). Clearly the latter is the most used version, and, as it happens, is correct.
But now try the plural version: “five nights accommodation” (8,000 hits) vs. “five night’s accommodation” (112 hits). Again, a resounding win for the former, this time without the apostrophe. And it’s correct. [Source: Aust. Govt Style Manual, 6th edition.]
The exception
The only caveat is that the number of Google hits must be wildly different. If similar, don’t trust them; look it up elsewhere. For example, “two night’s accommodation” yields 64,000 hits, while “two nights accommodation” gets fewer hits, 61,000, yet is correct.
This method isn’t foolproof (because a lot of fools write badly on the Web), but it is a quick way to double check your hunch. And if American vs. British spellings cause problems, use the country-specific version of Google, e.g. www.google.co.uk.
Got any other tips you’d like to share? Comment away!



